Research & Insights

By Tim Matthews, May 30, 2013

Simple Sentiment Analysis

I had a little spare time yesterday afternoon (and I’ve been meaning to move up the crowd microtasking learning curve since joining in April) so I created and launched my first CrowdFlower job. It was a simple sentiment analysis job, using Senti to see how people are feeling about CrowdFlower, and it took me just under 30 minutes to create an account, upload a bunch of tweets, and order the job. I started writing this post just as the job is kicking off. Here’s all it took.

First, I signed up for an account on the CrowdFlower home page.

Account Signup

Next, after a quick Google search, I found a nice little tool to grab and save tweets from twDocs Twdocs Screen and had my tweets all ready to upload. Screen Shot 2013-05-29 at 4.44.17 PM

Pretty ugly, but easily uploaded and validated by CrowdFlower Senti. I used the default settings and Senti sent my job to the crowd. Cost – just over $50. When I left to start writing this post, my Senti dashboard looked like this. Dashboard Start


I left the job to run overnight and had an email in my Inbox this morning letting me know my job was done and linking me to my dashboard with the results, shown below.

Screen Shot 2013-05-30 at 3.35.16 PM.

As head of marketing, not a bad report, but certainly room for improvement. The tweet content skewed toward event announcements and had less news or issue content. Something to think about for our future social calendar.

Overall, a little bit of work, but a tool that could be used by just about any marketing department to show that it’s keeping track of company, product or brand sentiment – all with minimal technical skill and a small investment. Now with my first job out of the way, I’m going to try some more ambitious experiments, all aimed at using crowdsourcing to fulfill common marketing needs. Keep an eye on this space.