Sentiment analysis, also known as opinion mining, is the process of identifying and categorizing opinions expressed in text to discover how people feel about a particular topic. Businesses often use sentiment analysis to find out how people feel about their brand. But social media is a chaotic place. People use more than mere text to express their feelings, and most sentiment analysis tools can’t make it through the images, graphics, and videos, let alone the sarcasm, humor and misspellings, to provide accurate results. An automated system will tag most of that “neutral,” leaving you with a flawed understanding of what people are saying about you.
The CrowdFlower human-in-the-loop platform succeeds where automated systems fail. Our qualified contributors will interpret context clues to extract mood, meaning, tone, or intention from the data. Their judgments can then be used to gain immediate insights about your brand or to build training sets for your machine learning algorithms.
- Don’t just hunt for keywords. Leverage the world’s largest 24/7 labor pool to uncover real, actionable insights.
- Identify trends and crises early so you can adapt and grow.
- Save time and money by using a crowd of millions to clean and enrich your data.
Understanding what people are saying about you is more than just measuring vanity metrics. Learn how CrowdFlower can help you by starting your trial today.